Joy is an award winning global brand strategist to business, government and high profile individuals. She is an expert at helping brands accelerate growth by building systems and messaging to attract and convert customers, investors and key-stakeholders.

Having started and sold communications advisory, Leverage PR prior to serving in executive leadership within the financial services industry, Joy has led teams through the most challenging and auspicious of times.

From IPO and capital raise preparation, merger and acquisition communication, international launches, rebrands, executive transitions, and reorganizations to shaping national policy and advising foreign economic ministries, Joy has spent her career devising data driven strategies enabling exceptional outcomes.