The right strategy places brands in a position of influence, compelling the people who matter most to take action.
Joy is an award winning global brand strategist to business, government and high-profile individuals. She is an expert at helping brands accelerate growth by building systems and messaging to attract and convert customers, investors and key-stakeholders.
She started and sold one of the fastest growing PR firms in America, Leverage PR to NY based Caliber Corporate Advisers. At Leverage, Joy represented brands like SXSW, The Economic Ministries of Japan and Brazil, and developed a specialty FinTech practice.
Joy additionally ran media and events at the White House, US Capitol, UN, a Shark Tank casting call and a Mark Cuban event, among others. A FinTech leader, Joy represented many conferences including; Finovate and LendIt and worked across all FinTech verticals.
After Leverage, Joy served as Chief Strategy Officer for Casoro Capital, the capital markets arm of a 17-year-old, vertically integrated, CRE investment firm. There she raised capital for direct investments ranging in value from $18-$80 million. She also ran all aspects of building and managing their tech-enabled, Public Non-traded REIT, Upside Avenue. Built at a fraction of the cost of competitors, it won CRE’s best new online capital raising platform and created successful acquisition channels for retail, RIAs and institutional investors.
A former director of acquisitions of The PPA Group, Joy helped acquire $250 million in real estate, making Inc. Magazine’s “Inc. 5000” list of fastest growing firms, twice.
As an LP investor, Joy currently manages a portfolio of FinTech companies and real estate investments. Her investments include positions in a number of emerging growth companies including: Inveniam Capital Partners, New Chip, Finagraph, Energy Funders, EquityNet, Upside Avenue and Cujo.
She is an advisor and mentor to industry boards and often donates time and resources to philanthropic ventures. Past and current board positions include: SXSW & AARP Accelerator, FinTech Professionals Association and spent 4 years with CFIRA working with the SEC and FINRA on JOBS Act implementation, enabling online investing as we know it today.
A sought-after speaker and media contributor, Joy won numerous awards including Women Communicators “Outstanding communicator”, CEO Magazine “Entrepreneur of the Year” and Austin Under 40 award. Joy served as an officer in the Army Reserves & Texas State Guard.
Joy is an avid traveler who loves exposing her children to new cultures and can often be found exploring exotic locals!