Raising Capital? Follow These Public Relations Rules

Done correctly, a cleverly crafted public relations campaign can help take a company to the next level in more ways than one. Great publicity is a tool that Joy Schoffler, Founder of Leverage PR, has used to help start-ups and early-stage companies raise more than $20 million in capital, make the Inc. 500 list, secure Fortune 500 accounts, and experience tremendous growth. Whether you are a marketing associate looking to make a name for yourself, or the founder of your own company looking for ways to raise capital to grow your business, PR can take your career and company to the next level—if done correctly.

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