Brands constantly trumpet their industry accolades, from J.D. Power Awards to the Benzinga Global Fintech Awards. But what do companies have to do in order to win these awards? It’s more than just constantly being in the press or having the biggest brand, says Joy Schoffler, a fintech PR guru and judge of several fintech startup competitions.
Schoffler has been the principal of fintech-focused public relations firm Leverage PR since founding the company seven years ago. She serves as a board member for SXSW Fintech, the AARP Livepitch fintech awards, as executive chair of the Fintech Professionals Association, and has judged about a dozen different fintech competitions on multiple continents.
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