It’s a huge bite out of the budget when a small business owner hires a public relations firm. For most, it’s also new territory. What could go wrong?
The nightmare begins when your publicist spams the press. A large number of my “spam” emails are from PR firms. It appears that these well-meaning publicists submit press releases to pretty much any journalist who makes their address public. This blanket, impersonal approach is an easy way to alienate a member of the press.
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